BROOKLYN, NEW YORK
Bee Cottons is children’s clothing shop that specializes in layette, baby gifts, and apparel for children up to 12 years old. They wanted to become a household name for kids’ clothing and needed the branding to do so.
Anecdote set out to unearth the core of the Bee Cottons brand in an in-depth design process. In the end, we combined the abstract shape of a bee with that of a baby to form the company’s new monogram. Their updated typeface is both more modern and sophisticated than the previous one, helping establish Bee Cottons as the go-to brand for baby and children’s clothing.
Bee Cottons’ image has metamorphosed in the eyes of the public. With its new look, the children’s clothing store now comes across as hip and youthful as its desired clientele.
Logo design, brand identity, signage, gift wrapping, gift cards, business cards, shopping bags, message cards