718.925.2000 hello@anecdote.nyc

BLUBELLE

MONSEY, NEW YORK

THE BACKGROUND
A new baby clothing company, Blubelle needed full branding before it could launch. The company wanted to stand out in a saturated market as the top choice for layette and children’s clothing.

THE PROCESS
We crafted a playful logo of abstract bluebells as well as accompanying collateral and a lyrical tagline. We successfully launched them with strong advertising and continue to produce content for them across multiple mediums, opening them up to a large following throughout the tri-state area.

THE RESULT
The baby clothing boutique is now a mandatory stop for baby-minded shoppers.

SERVICES
Logo design, tagline, collateral, advertising, copywriting, branding identity, art direction

Instagram: @blubellebaby

NYC