PATTERSON, NEW JERSEY
Chefland is a national kitchenware retail business that specializes in all manner of cookware, bakeware, and other useful kitchen utensils and gadgets. Unhappy with their original branding efforts, they came to us looking for a new identity.
Anecdote recreated Chefland with a new logo and redesigned packaging for their many products. Moreover, we segmented the Chefland brand to help organize their massive stock and make it easier for consumers to shop Chefland.
Chefland’s new look is sophisticated and upscale, a fact that their customers appreciate and has made other retailers interested in them.
Logo design, collateral, packaging design, copywriting; branding identity, business cards, art direction