718.925.2000 hello@anecdote.nyc

CREW

BROOKLYN, NEW YORK

THE BACKGROUND
To create a hip clothing brand for kids in Brooklyn, NY which transcends international style.

THE PROCESS
The company wanted a hip, clean, and playful identity. We gave them CREW. Every kid wants to be apart of a crew. Fashion gives everyone an identity, even children.

THE RESULT
A name as trendy as its clothing, KIPP is a modern boutique that both parents and children can appreciate.

SERVICES
Brand strategy Name generation, logo design, clothing tags, digital design

Website: crewkidsny.com

NYC