OOMPH

BROOKLYN, NEW YORK

THE BACKGROUND
A prominent kids’ shoe store wanted to shed its old image in place of a fresher one. In their rebrand, they desired an easy name that people could remember.

THE PROCESS
We sought to create a store that was colorful and vibrant; one that children would enjoy spending time in without making them wild or hyper. We came up with the name OOMPH to suit the store and meet the client’s brief. We topped off their new identity with an appropriately fun logo and clever tagline, and we advertised both their launch and continued success.

THE RESULT
The famed kids’ shoe store of yesteryear has become the popular kids’ shoe store of today. OOMPH has successfully distanced themselves from their original identity with their new name, gorgeous store, and shopping bags that have become iconic.

SERVICES
Name generation, logo design, tagline creation, interior design, advertising, copywriting, shopping bags, business cards