BROOKLYN, NEW YORK
In the crowded nutrition market, Zahler required a presence in the protein power segment. While they needed to stay relevant and capitalize on this growing trend, they didn’t want to do so as “Zahler.”
We created a sister brand to Zahler’s Advanced Nutrition: Zahler Active Nutrition. By manipulating the Zahler icon, we were able to keep it connected to their recognizable logo, and the brand name we devised is one that speaks on many levels. REACH, Zahler’s protein brand, is an acronym that stands for “restore energy and cut hunger” and doubles as a burst of motivation for the health-conscious individual. As its labels promise, REACH will have you eating better, exercising harder, doing more, being more. You’ll REACH for your goals, then you’ll REACH further, then you’ll REACH for another REACH.
Appealing packaging for REACH’s new products helped establish the brand. REACH products continue to fly off the shelves, purchased by Zahler enthusiasts as well as casual shoppers.
Name generation, product packaging, copywriting, art direction