718.925.2000 hello@anecdote.nyc

XL

CLIFTON, NEW JERSEY

THE BACKGROUND
X-L Plastics, an established plastic manufacturer and distributor, has been supplying major airlines and U.S. corporations since the 1970s. However, the brand did not evolve with the times and came to us with a request to update their branding.

THE PROCESS
Anecdote first identified key elements that would give the brand a bold look, depicting the company as strong and a viable competitor in their field. For instance, we fashioned X-L Plastics’ logo into the shape of the chemical structure that makes up plastic resin. We also created an in-depth brochure and website that portrays the brand in a modern light.

THE RESULT
X-L Plastics now enjoys the dual benefits of a long history and a new image.

SERVICES
Logo design, website, brochure, collateral, copywriting, promotional items, trade show booth

Website: x-lplastics.com

NYC